At a time when home gyms are on the rise, Lebert offers a free resource to help people build their own home gym. This Lebert Fitness ad is both timely and helpful. Use contrasting colors in your own ads to quickly catch viewers’ attention. Blue and yellow are complementary colors on the color wheel, so one against the other stands out. In this ad, L’Occtaine used blue-purple packaging against a bright yellow background. There’s no one right answer for creating a palate for an ad just make sure it matches the intended mood. Facemasks are tied to safety and security, so a jarring color palate wouldn’t match. Sarrieri uses analogous colors (blue and green) in this Instagram ad for facemasks, and it makes a lot of sense. But sometimes, you want to portray a more serene, harmonious vibe. SarrieriĬontrasting colors are great for catching attention. The bracelets are meant to be a subtle accessory that “whispers, never screams.” This is a well-played example of matching images with brand ethos. Read the copy, and you’ll see that downplaying the product in the image makes perfect sense. Actually, it’s the rope bracelets that are promoted. When you first see this ad from Lemon & Line, you might wonder if they sell women’s clothing. Any additional design features in this ad are a distraction to that message. If you have one key selling point, in this case, free delivery, make it the star of the show. With this ad, Staples proves that you don’t need an elaborate image or clever text to get your message out. Giveaways are a cheap way to get that engagement. This is a great strategy because ads with high engagement get preferential treatment from Instagram. People who want to enter have to follow JustFab’s page, like the post, and tag a friend. JustFab chose to promote a giveaway to celebrate their 10 year anniversary. Here are a group of brands that do some or all of it well. While the amount of video available on both Facebook and Instagram increases, many in-feed ads still feature a single image with or without text.Ĭolor pallet, smart copy, and a strong call to action (CTA) all play a role in how effective an in-feed ad will be. In-feed ads are the Instagram ads that show up in the main news feed as you scroll. Click and get them now! Traditional Instagram Ads Examples Free download: Professionally designed, fully customizable Instagram ad templates.
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